Terms of Service

These Terms of Service (the "Terms") govern access to and use of the websites at www.allurmedia.com and related addresses (the "Website") operated by Allur Real Estate Media ("Allur," "we," "us," or "our"). "You" means the person or entity using the Website. If you use the Website for a brokerage, team, or other organization, you represent that you have authority to bind that organization, and "you" includes it.

By accessing or using the Website, you agree to these Terms and to our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Website. We may update these Terms by posting a revised version on this page. The revised Terms apply from the date posted. If you continue to use the Website after that date, you accept the revision. Material changes to the price or quantity of a Photo Lab credit pack apply to purchases made after the revision is posted and do not reduce credits previously purchased. Material changes to paid photography terms apply to bookings made after the revision is posted. No revision limits rights that cannot be waived under applicable law.

1. The Services

Allur provides software that helps a listing agent turn property photographs and listing facts into a reviewable marketing package. Depending on what you use, the Services may include media organization, a readiness check, draft listing copy, optional digital image edits, branded campaign files, a public listing page, and a seller report.

The Services also include Photo Lab, a standalone image-enhancement service through which authenticated users may upload photographs, request supported digital edits, compare results, and download eligible images. A listing campaign or photography booking is not required to use Photo Lab.

Photography, aerial work, and related production in the San Francisco Bay Area are optional and are offered separately under Section 6. The listing software is the primary service. A photography booking is not required to create a listing campaign.

We may change, suspend, or discontinue any part of the Services. We do not promise that a feature will remain available, or that a draft, file, or page will be produced within a particular time, except for the photography delivery times stated in Section 6.

2. Eligibility and Accounts

The Services are intended for real estate professionals and other adults. You must be at least 18 years old. You agree to provide accurate account information and to keep it current.

You are responsible for your login credentials and for activity under your account. Tell us promptly at hello@allurmedia.com if you believe your account has been used without permission. We may suspend an account that we reasonably believe is compromised, inaccurate, or used in violation of these Terms.

If you start a listing or booking as a guest, that session is temporary. Create an account if you need continued access. We may delete or disable a guest session that is not converted to an account.

Photographers who apply to work with Allur must provide accurate contact details and any credentials they submit, such as an FAA certificate number for aerial work. Submission of an application does not obligate Allur to engage you.

3. Your Content

"Your Content" means the photographs, video, floor plans, logos, headshots, copy, listing facts, and other material you upload or enter, and the campaign files and Photo Lab images the Services generate from that material at your direction.

Your responsibility

You represent that you have all rights and permissions needed to upload Your Content and to authorize the uses in these Terms. That includes permission from the photographer or other copyright owner of any photograph you did not take, and permission to advertise the property. You are responsible for the accuracy of the address, price, status, beds, baths, size, and other facts you enter.

You will not upload or publish content that:

• infringes copyright, trademark, or another proprietary right;
• is unlawful, deceptive, defamatory, or discriminatory;
• violates fair housing law, an MLS rule, or a brokerage advertising rule that applies to you;
• depicts a person in a private setting without any consent required by law; or
• contains malware or is intended to interfere with the Services.

License to operate the Services

You retain ownership of Your Content. You grant Allur a non-exclusive, worldwide license to host, store, reproduce, display, and adapt Your Content solely to provide, secure, and improve the operation of the Services for you. That license includes sending photographs and listing facts to the service providers described in the Privacy Policy in order to analyze media, draft copy, and produce an edit you request. It includes displaying a listing page, QR code, and related files to the public after you publish them.

This license ends when you delete the content or close your account, except for copies we are required to keep, copies already made public and cached or shared by others, and backup copies that we delete or overwrite in the ordinary course. We do not acquire ownership of photographs you upload, and we do not use those photographs in Allur's own advertising portfolio unless you agree in writing.

Generated files and images

Subject to these Terms and payment of applicable charges, we grant you a non-exclusive license to use the campaign files and Photo Lab images made available for download to you — including draft copy, image edits, the listing page, and the print, email, and social files — to market the property they concern and to present that work to a seller or brokerage. That license does not include our software, page templates, trademarks, or the design of the Website. You may not resell the Services, offer them as your own product, or remove proprietary notices from the Website.

Copyright in purely machine-generated output is unsettled. We do not promise that you will own an exclusive copyright in text or images generated by the Services. The license in this section is the right we grant you to use that output.

4. Media Checks and AI Features

The Services can inspect uploaded photographs against a named readiness ruleset and return findings, such as resolution, file type, blur, exposure, coverage, and rooms that may be candidates for staging or decluttering. Those findings are informational. They are not a certification, an inspection, an MLS submission, or a representation that any photograph or listing will be accepted by an MLS, brokerage, portal, or regulator. You decide what to keep, ignore, hide, or replace.

If you ask for a digital edit, the Services may generate a virtually staged, virtually decluttered, virtual twilight, sky-replaced, or otherwise modified version of a photograph. An edit is not used in your campaign until you apply it. When you include an edited photograph in an MLS package, the Services burn a visible label into that file, such as "Virtually Staged," "Virtually Decluttered," "Virtual Twilight," "Virtual Sky," or "Digitally Modified." The original photograph is kept. You agree not to remove a required label, crop it out, or present an edited image as an unaltered photograph of the property.

Photo Lab downloads and disclosure obligations

Photo Lab may offer eligible downloads with or without an enhancement label. An unlabelled download does not constitute a representation that the image is unaltered, or permission to omit a disclosure required by law, an MLS, a brokerage, or another publication platform. You are responsible for verifying the accuracy of each result, retaining the unaltered original, providing access to that original where required, and making all applicable disclosures. An automated review or an available download is not a certification of legal or MLS compliance. Downloads may be withheld where an edit fails, does not complete the required automated review, or does not meet the applicable release checks.

Photo Lab credits and promotional allowances

Photo Lab uses account-based image credits. The applicable pack quantity, price, and currency are displayed before checkout. A credit pack is a one-time purchase and does not establish a subscription or authorize automatic replenishment. Purchased credits are recorded after payment has been verified; verification may not be immediate. Credits are usable only through the account to which they are granted and may not be transferred or resold. Purchased Photo Lab credits have no scheduled expiration date. Nothing in these Terms excludes any refund, cash-redemption, or other right required by law.

A promotional allowance, where offered, is granted on the terms displayed when you become eligible. The current introductory allowance is three free enhancements following email verification, without a payment card. The allowance is not a recurring entitlement. Eligibility is checked against the account and a normalized verified-email identifier; changing an email address, closing and recreating an account, or changing roles does not create a new entitlement. Additional grants require Allur's express authorization. Promotional offers may change prospectively without reducing an allowance already granted.

One credit is reserved when a generation request is accepted and is consumed when an eligible result completes the required review. Free credits are applied before purchased credits. The reservation is restored if generation fails or the result fails or cannot complete the required review. Restoration of a credit is distinct from a refund of money. A completed eligible enhancement consumes its credit even if you elect not to download it or are dissatisfied with its aesthetic appearance. Previewing, changing the download label option, and downloading an existing eligible result do not consume additional credits. Credits do not exempt requests from account restrictions, usage limits, queue capacity, or temporary service interruptions.

Payments, saved payment methods, and reversals

By confirming a Photo Lab purchase, you authorize payment of the amount displayed at checkout through Stripe. Where you elect to save a payment method, you authorize Stripe to retain that method and make it available for subsequent purchases associated with your account. Saving a method does not, by itself, authorize a future Photo Lab charge; each subsequent pack purchase requires confirmation. Allur does not store your full payment-card number or card security code on its servers.

To report a billing error or request a monetary refund, contact hello@allurmedia.com. Refund requests are reviewed in accordance with applicable law and any additional terms expressly disclosed at purchase. No provision of these Terms limits a statutory cancellation, refund, or payment-dispute right. The photography cancellation policy in Section 6 does not apply to Photo Lab credit purchases.

If a purchase is refunded or reversed, the corresponding credits are revoked. For partial refunds, the credit adjustment is proportional to the refunded amount and rounded up to the next whole credit, subject to applicable law. If affected credits have already been used, the purchased-credit balance may become negative, and further generation may be restricted until that balance is resolved. A payment dispute may also result in temporary restrictions while it is reviewed; resolution does not automatically restore revoked credits. A negative credit balance does not authorize Allur to make an additional card charge without your authorization. Contact us to request review of a disputed adjustment.

History and availability

Photo Lab history records enhancement activity and credit adjustments. Individual enhancements cannot currently be deleted through Photo Lab. This limitation does not restrict your rights to request deletion of personal information under the Privacy Policy or applicable law. Photo Lab is not a permanent archival service; retain your own copies of originals and downloaded results. Account closure and requests concerning unused purchased credits may be directed to hello@allurmedia.com, subject to applicable law.

Draft headlines, remarks, descriptions, and captions are starting points. You must read them before you publish a page, download a file, or paste text into an MLS. You are solely responsible for compliance with the federal Fair Housing Act, the California Fair Employment and Housing Act, and any other fair housing, advertising, or MLS rule that applies to you. Our systems may omit phrases they recognize as inconsistent with those rules. That is not a legal review, and it does not make any copy lawful, complete, or ready to submit.

AI output can be wrong, incomplete, or unsuitable. You are responsible for reviewing it. Nothing is public until you publish the listing page or otherwise distribute a file yourself.

5. Public Listing Pages and Inquiries

A listing page remains unavailable to the public until you publish it. Publishing makes the page, and the QR code that points to it, available to anyone with the link. You may unpublish the page later. Unpublishing removes public access. It does not delete the campaign.

You are solely responsible for the content of a page you publish, including whether the property may be advertised, whether the facts and photographs are accurate, and whether any digitally edited image is labeled. Allur does not represent the buyer, the seller, or you, and does not negotiate or close a real estate transaction.

A visitor who submits the inquiry form asks to contact the listing agent. We store the name, email address, phone number if provided, and message, and we email that inquiry to the agent on the account. We are not a party to the resulting conversation. You are responsible for responding, for honoring any do-not-call or privacy request the person makes to you, and for using the information only for that inquiry.

Page-view counts, QR-scan counts, and inquiry counts may be shown on your campaign and, if you create a seller-report link, to anyone who has that link. The seller report shows aggregate counts. It does not include the visitor's contact details. You are responsible for deciding whether to share the report.

6. Photography Services

This Section 6 applies only when you book photography, video, aerial, or related production through the Website. It does not apply to a listing campaign created from media you upload yourself.

Payment

Payment is collected at the time of booking. By completing checkout, you authorize the charge for the selected package and add-ons. Prices are in U.S. dollars. Payment is processed by Stripe. Your card number is not stored on our servers.

Scheduling and delivery

A preferred shoot date is not guaranteed until our team confirms it, typically within 24 hours of booking. Dates are subject to photographer availability and weather. Edited media is typically delivered within 24 to 48 hours after the shoot. Delivery time may vary with the add-ons selected. Rush delivery, meaning a 12-hour turnaround, is available as an add-on where the booking page offers it.

Cancellation

A cancellation made more than 48 hours before the confirmed shoot date is eligible for a full refund. A cancellation within 48 hours may be subject to a cancellation fee. A no-show forfeits the booking amount. To request a cancellation, email hello@allurmedia.com.

Property access

You are responsible for providing safe and lawful access to the property. You represent that you have authority to arrange photography and videography there, including any permission required from the owner, occupant, or HOA.

License to shoot media

After you pay in full, you receive a non-exclusive license to use the media we deliver for that booking for real estate marketing of the property. Unless you and Allur agree otherwise in writing, Allur retains the right to show media that Allur or its photographers captured in Allur's own portfolio and marketing. This portfolio right does not apply to photographs you upload from another photographer.

Our liability for a claim arising from a photography booking is limited to the amount you paid for that booking, except where liability cannot be limited under California law. We are not responsible for delay caused by weather, airspace restrictions, or other circumstances beyond our reasonable control.

7. Allur's Intellectual Property

The Website, including its software, templates, text, graphics, and trademarks, is owned by Allur or its licensors and is protected by intellectual-property laws. Except for the licenses expressly granted in these Terms, we reserve all rights. You may link to the home page of the Website if the link does not imply our endorsement, frame the Website, or misrepresent your relationship with us. We may withdraw that permission.

8. Copyright Complaints

We respond to notices of alleged copyright infringement that meet the requirements of the Digital Millennium Copyright Act, 17 U.S.C. § 512. If you believe material on the Website infringes your copyright, email a notice to hello@allurmedia.com with:

1. your physical or electronic signature;
2. identification of the copyrighted work you claim has been infringed;
3. identification of the material you claim is infringing, and information reasonably sufficient for us to locate it;
4. your name, mailing address, telephone number, and email address;
5. a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and
6. a statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or are authorized to act for the owner.

If you believe material was removed by mistake, you may send a counter-notice that meets 17 U.S.C. § 512(g). We may remove or disable access to material that we believe infringes, and we may terminate accounts of repeat infringers in appropriate circumstances.

9. Acceptable Use

You agree not to:

• probe, scan, or breach the security of the Services, or access an account or listing that is not yours;
• interfere with the Services or overload them, including by automated scraping that degrades the Website;
• use the Services to build a competing dataset or model from other users' content;
• misrepresent an AI edit, a media-check finding, or a draft as an MLS approval or as Allur's certification of a listing; or
• use the Services in violation of law.

We may remove content or suspend access if we reasonably believe these Terms or the law have been violated. We are not obligated to monitor Your Content, but we may do so to operate, secure, and enforce the Services.

10. Privacy

Our Privacy Policy describes how we collect, use, and share personal information. By using the Website, you acknowledge that policy.

11. Disclaimers

THE WEBSITE AND THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, ALLUR AND ITS SUPPLIERS DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY DRAFT, FINDING, IMAGE EDIT, OR LISTING PAGE WILL BE ACCURATE, LAWFUL FOR YOUR USE, OR ACCEPTED BY AN MLS OR BROKERAGE.

Information on the Website is not legal, brokerage, appraisal, or fair-housing advice. You are responsible for your own professional obligations.

12. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, ALLUR AND ITS SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE WEBSITE OR THESE TERMS, WHETHER IN CONTRACT, TORT, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY.

EXCEPT FOR A PHOTOGRAPHY BOOKING, WHICH REMAINS LIMITED AS STATED IN SECTION 6, AND TO THE FULLEST EXTENT PERMITTED BY LAW, ALLUR'S TOTAL LIABILITY FOR A CLAIM ARISING OUT OF THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID ALLUR FOR THE SERVICES GIVING RISE TO THE CLAIM DURING THE TWELVE MONTHS BEFORE THE CLAIM AROSE.

These limits do not apply to liability that cannot be excluded or limited under California law, including liability for Allur's gross negligence, willful misconduct, or fraud, or for a breach of a non-waivable consumer right.

13. Indemnity

You will defend, indemnify, and hold harmless Allur and its officers, directors, employees, and agents from and against any claims, damages, losses, and expenses, including reasonable attorneys' fees, arising out of Your Content, a listing page or file you publish or distribute, a photography booking you arrange without authority, your use of the Services, or your violation of these Terms, the law, or a third party's rights. We will give you prompt notice of a claim we become aware of, and we may participate in the defense with counsel of our own choosing at our expense.

14. Suspension and Termination

You may stop using the Services at any time and may close your account from Account Settings. We may suspend or terminate access if you materially breach these Terms, if we are required to do so by law, or if we discontinue the Services. Sections that by their nature should survive — including licenses already granted for published material, intellectual property, disclaimers, liability limits, indemnity, and governing law — survive termination.

15. General

Governing law. These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. Subject to any right you have to bring a claim in small claims court, the state courts of California and the United States District Court for the Northern District of California are the exclusive forums for disputes arising out of these Terms or the Website, and you consent to personal jurisdiction there.

Electronic communications. You consent to receive account, booking, and service notices from us electronically. Those notices satisfy any legal requirement that the communication be in writing, to the extent permitted by law.

Time limit on claims. To the extent permitted by law, a claim arising out of these Terms or the Services must be filed within one year after it accrued, or it is barred. This limit does not apply where a statute forbids a shorter period.

Severability and waiver. If a provision is held unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver.

Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and Allur about the Website and supersede prior agreements on that subject. A change requested by you is binding on Allur only if we agree in a writing signed by us. We may assign these Terms in connection with a merger, acquisition, or sale of assets. You may not assign them without our consent.

16. Contact

Questions about these Terms: hello@allurmedia.com.

BY USING THE WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO THESE TERMS.