For agents

Help

Short guides for Photo Lab and running a listing in Allur. Review your photos and copy before publishing.

Photo Lab

Enhance a photo in Photo Lab

Upload, stage, declutter, change the sky, or add twilight. Try three images free.

Start

Start a listing

Add the address, your brand, and the JPEG photos your photographer already delivered.

Set your brand once

Logo, headshot, color, brokerage, and DRE — reused on every listing, never on the MLS originals.

Review

Review the media check

Read the findings, ignore a flag, hide a photo, and confirm the hero before you build.

Stage, declutter, add twilight, or replace a sky

Generate an edit only when you want one, then choose marketing, MLS, or both.

Edit the listing copy

Correct the facts, then review the MLS remarks, page description, and social captions.

Launch

Choose the marketing photos

The marketing tray is the short set for the page, print, and social. The MLS package is the full reviewed set.

Build, download, and publish

Build the package, download MLS and marketing files, preview the page, then publish.

Share results with your seller

Page views, QR scans, inquiries, and a seller report link once the page is live.

Need a photographer, or something these guides don’t cover? Contact us.