Edit the listing copy

Facts first

On the campaign, Listing facts holds the street address, unit, beds, baths, square feet, price, and market status: For sale, Coming soon, Pending, or Sold.

Save facts rewrites the copy from those details: the marketing headline, the page description, MLS public remarks, and the email, Instagram, and Facebook captions.

Then read the words

Edit any of that text under Suggested MLS & Marketing Copy and choose Save copy. Read the remarks before you paste them into the MLS. You are responsible for what you submit.

The remarks counter shows two limits: 1,000 characters for CRMLS, and 1,300 for MLSListings in the Bay Area.

That same copy is used on the listing page, in the social kit, in the listing email, and on the print files. If you change facts or copy after a build, build again before you publish.